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“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever known. We now know what brain chemicals make us pay attention…
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- "Investing in Women Isn't a "F**king Charity" by Jesse Draper
- "Finding the Exit: It's Not Where You Start, It's Where You Finish" by Lea A. Ellermeier
- "The XX Edge: Unlocking Higher Returns and Lower Risk" by Patience Marime-Bell and Ruth Shaber, M.D.
- "Women of the Street: Why Female Money Managers Generate Higher Returns (and How You Can Too)" by Meredith A. Jones
- “Boys Will Be Boys: Gender, Overconfidence, and Common Stock Investment” by Brad Barber and Terrance Odean, 2001
- “Gender Difference in Financial Risk Aversion and Career Choices are Affected by Testosterone” by Paola Sapienza, Luigi Zingales, and Dario Maestripieri, September 2009
- “Thar SHE Blows: Gender, Competition, and Bubbles in Experimental Asset Markets” American Economic Review, Catherine Eckel and Sasha Fulbrunn, February 2015