What Makes a Great Pitch

By Wendi McGowan-Ellis | March 23, 2023

“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever known. We now know what brain chemicals make us pay attention…

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