General

Let’s analyze the difference between how women (in their Louboutins) and men (sporting loafers) invest because research shows it pays to invest WITH, IN, and/or LIKE a woman. FACTS: In a nutshell, diversity finds ​alpha. So, just what is “alpha?” Alpha is a term used in investing to describe an investment strategy’s ability to beat…

The State of Women in Business Women across all levels of organizations are switching jobs, leaving, and starting companies at the highest rates we’ve ever seen, and ambitious young (the Next Gen) women are prepared to do the same. To make meaningful and sustainable progress toward gender equality, companies need to go beyond table stakes.…

There’s a dirty little secret in health care that doesn’t get the attention it deserves: Female patients are continuously gaslighted about their physical and mental health. Whether it’s heart disease labeled as anxiety, an autoimmune disorder attributed to depression, or ovarian cysts chalked up to “normal period pain,” many women’s health issues are likely to…

How do you recognize, target, and then successfully attract the right VC firm for your venture capital funding? Finding the right venture capital firm offers a unique set of challenges that many founders may have not yet faced. Early-stage businesses will often raise thousands of dollars from angel investors, partners, and private individuals. However, VCs…

“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever known. We now know what brain chemicals make us pay attention…